Transporting the Food Donation for Feeding Hong Kong

Supporting the Community, One Box at a Time

Asia Fruit Logistica represents one of the biggest fruit and vegetable trade shows in Asia which takes place annually in Hong Kong. Global exhibitors display their fresh produce at the AsiaWorld-Expo venue which adds vibrant colors to the exhibition space. The exhibition draws to a close but organizers face a critical question about what to do with all the fresh produce that failed to sell.

The solution has a joyful aspect to it. The exhibition organizers received over five tonnes of fresh fruits and vegetables from exhibitors after the event ended on September 7th 2019. The nutritious goods received no wasteful treatment because they provided essential support to both charitable organizations and Hong Kong families in need.

This year, Asian Tigers Hong Kong participated in this meaningful endeavor by working alongside Feeding Hong Kong, which serves as Hong Kong’s first and sole B2B foodbank. Our team supported the movement of large quantities of donated produce from AsiaWorld-Expo to the Yau Tong Feeding Hong Kong warehouse to preserve freshness and ensure timely distribution.

The Mission of Feeding Hong Kong

Feeding Hong Kong functions as an essential organization, which combats food waste and helps address hunger problems throughout the city. This non-profit organization provides a logistics-based system that links food donors to front-line charitable organizations. The organization maintains robust relationships with more than 200 companies through which it acquires high-quality surplus food that would otherwise go to waste.

The rescued food items get sorted before being stored in the network of 79 charitable organizations including shelters, community kitchens, food pantries, and senior centers. The organization works to create sustainable food supply chain practices and provides nutritious food to thousands of needy persons.

Since its beginning, Feeding Hong Kong has managed to gather more than 500 tons of food throughout a year, while Asia Fruit Logistica produces the biggest annual donation of fresh produce during its post-event collection.

Asian Tigers’ Role: Logistics with Heart

Asian Tigers Hong Kong demonstrates that logistics serves a purpose that extends beyond product movement because it has the power to change lives. Our company offered transportation services to help execute this vital initiative following the event. Our team of experienced drivers, together with our fleet of vehicles, completed the safe, hygienic, and timely transfer of donated items.

The process demanded both detailed planning and precise coordination. Our trucks arrived on-site shortly after the event ended and our crew began moving banana boxes together with orange boxes, apple boxes, tomato boxes, and leafy green boxes. The time span was less than twenty-four hours before what could have ended up as trash started its journey to become food for others.

This wasn’t a one-off. Asian Tigers has maintained its status as Feeding Hong Kong’s logistics partner since 2017. We feel privileged to provide our expertise in support of the cause which we strongly care about by responding to immediate needs and participating in major events such as this one.

Why Food Redistribution Matters in Hong Kong

Hong Kong shows wealth alongside modern infrastructure, but it maintains significant social economic disparities. Numerous families together with senior citizens and working-class people experience difficulties acquiring enough food for their meals. Feeding Hong Kong reports the following information based on their recent data:

• 1 in 5 people in Hong Kong lives in poverty.
• Over 3,600 tons of food are thrown away in Hong Kong every day.
• Yet, nearly 1.5 million residents do not have enough food to eat.

The extreme difference between surplus food and food shortages makes food redistribution efforts like Feeding Hong Kong absolutely necessary. The organization enables businesses to share their excess with organizations that serve needy people, thus establishing a beneficial circular system which supports both human welfare and environmental preservation.

Corporate Social Responsibility in Action

Participating in this cause exceeds basic goodness because it represents a fundamental right. The Asian Tigers Group upholds responsibility to both our customers and the communities where we conduct our business. The company uses daily operations to achieve its long-term corporate social responsibility (CSR) goals through participation in such initiatives.

The Feeding Hong Kong initiative demonstrates our dedication to sustainability, alongside ethical business practices and compassion. Our volunteers along with grateful recipients provide the complete satisfaction we need from our work.

Voices from the Field

To truly understand the impact, it’s best to hear from those involved.

“Working with Feeding Hong Kong has been an eye-opening experience,” said one Asian Tigers staff member. “It’s incredible how much good can come from simply transporting surplus food to where it’s needed most.”

A representative from Feeding Hong Kong shared: “The role Asian Tigers plays is critical. Without reliable logistics partners, we wouldn’t be able to make large donations like this feasible. They help us bridge the gap — quite literally — between excess and need.”

Looking Ahead: More Than a Partnership

Asian Tigers maintains its dedication to support both Feeding Hong Kong and other comparable initiatives throughout our future plans. The company encourages other businesses to join through their capabilities, which include logistics, manpower, resources, and awareness elevation.

Our work with Feeding Hong Kong proved that basic efforts create substantial transformations while making us feel honored to join this beneficial chain.

Conclusion

The Asia Fruit Logistica 2019 food rescue operation beyond its logistics scope showcased a successful partnership between community organizations, corporate social responsibility, and humanistic collaboration. Asian Tigers Hong Kong takes pride in supporting this meaningful initiative, while anticipating numerous future years of impactful partnership.

Feeding Hong Kong welcomes business entities and individual volunteers who want to create positive change, so they can learn about the organization and join its efforts. Through our collective efforts, we can construct a more compassionate city which ensures food security and sustainability.