Asian Tigers Malaysia is the proud Logistic Partner of Malaysia International Gastronomy Festival 2016

28 Sep 2016

Date : 24 – 25 Sep 2016

Time : 11:00am – 10:00pm 

Venue : Berjaya Times Square Hotel, Kuala Lumpur

Introduction to MIGF 2016

The Malaysia International Gastronomy Festival (MIGF) has long been a staple of the country’s culinary calendar. Bringing together master chefs, food enthusiasts, hospitality professionals, and global media, the 2016 edition continued this proud tradition with flair. Held at the luxurious Berjaya Times Square Hotel in the heart of Kuala Lumpur, the festival showcased Malaysia’s diversity and excellence in food through a series of tasting events, workshops, and fine-dining experiences.

The 2016 theme, “High Octane Chefs,” emphasized creativity, energy, and passion, encouraging chefs from Malaysia and beyond to push culinary boundaries. The event ran for two days, from September 24 to 25, offering a packed program of gastronomic delights.

Asian Tigers Malaysia: The Backbone Behind the Scenes

Asian Tigers Group Malaysia was honored to serve as the official Logistic Partner for MIGF 2016. Our role may have remained largely behind the curtains, but it was essential in ensuring the smooth execution of a world-class event. From transporting delicate kitchen equipment to facilitating the arrival of presentation materials, signage, and promotional items, our experienced logistics team worked tirelessly to keep the festival running like clockwork.

For events of this scale, precision and planning are key. The logistics work began weeks in advance, as our team coordinated with vendors, chefs, sponsors, and the event organizing committee. Every table, stage, and cooking station that visitors admired was the result of strategic logistical planning and seamless transportation management.

A Taste of TasteMIGF

Prior to the main event, TasteMIGF, the official preview day, welcomed guests to sample exclusive tasting menus and experience mini versions of what the chefs had in store. Asian Tigers Malaysia played a vital role in this preview showcase as well, supporting the transportation and handling of gourmet ingredients, presentation materials, and culinary equipment from numerous restaurants across Malaysia.

This preview not only built anticipation for the main event, but also gave our logistics team the opportunity to practice real-time coordination with the chefs, suppliers, and venue managers. The dynamic nature of such events, where last-minute changes are common, truly tested our ability to respond quickly and efficiently—a challenge we were proud to meet.

Building More Than Events—Building Experiences

For Asian Tigers Malaysia, the opportunity to partner with MIGF 2016 wasn’t just a job—it was a statement. Our commitment to delivering superior service and supporting Malaysia’s thriving culinary and events scene speaks to the company’s broader mission: to go beyond moving goods and people, and instead facilitate the connections and experiences that define modern lifestyles.

By providing comprehensive logistics services tailored specifically for the hospitality and events industry, we helped elevate the experience for every stakeholder involved—from the chefs and restaurant owners to the thousands of guests who attended the festival.

Our tiger masks and balloons were very popular with the young attendees.

Collaboration with Chefs and Culinary Teams

Working closely with some of Malaysia’s top culinary professionals was a highlight of the MIGF 2016 partnership. Each chef brought with them an extraordinary array of ingredients, tools, and display setups—all of which needed careful handling and timely delivery. Whether it was coordinating deliveries to the hotel’s ballroom kitchens or facilitating storage for temperature-sensitive products, Asian Tigers Malaysia ensured everything arrived safely and punctually.

We also supported international participants by managing the inbound transportation of specialty culinary gear and ingredients, navigating customs regulations and ensuring compliance with health and safety standards. This level of support allowed the chefs to focus entirely on what they do best: dazzling festival-goers with unforgettable dishes.

Onsite Support and Real-Time Problem Solving

Our dedicated onsite crew was stationed at Berjaya Times Square throughout the festival. This team handled last-minute transportation needs, performed real-time troubleshooting, and ensured any logistical hiccups were swiftly resolved. From broken pallets to misplaced signage, no problem was too big or small.

The positive feedback from event organizers and chefs alike reinforced our belief in the importance of attentive, on-the-ground support. Logistics is more than just planning—it’s execution under pressure, with a constant eye on detail.

Corporate Social Responsibility and Community Engagement

Asian Tigers Malaysia’s involvement in MIGF 2016 also aligned with our belief in corporate social responsibility. Gastronomy festivals like MIGF promote cultural appreciation, tourism, and community cohesion. By supporting these events, we not only help grow Malaysia’s hospitality industry but also reinforce our role as an engaged corporate citizen.

Our team took pride in being part of an event that celebrates diversity, culinary excellence, and creative expression. In a country as multicultural as Malaysia, food is a bridge between communities, and MIGF 2016 served as a powerful platform to showcase that.

A Look at the Festival Highlights

Over the course of two days, festival attendees enjoyed a wide range of attractions, including:

• Tasting stations featuring signature dishes from award-winning restaurants.
• Workshops and masterclasses led by culinary professionals on everything from wine pairing to molecular gastronomy.
• Live cooking demonstrations, allowing guests to witness culinary artistry in action.
• Product showcases from gourmet brands and foodservice suppliers.
• Networking opportunities for industry professionals, restaurateurs, and event planners.
  
  

Asian Tigers Malaysia played a behind-the-scenes role in each of these activities—delivering supplies, handling venue changes, and coordinating transport logistics.

The event venue

Looking Ahead: Our Commitment to Future Events

Following the successful conclusion of MIGF 2016, Asian Tigers Malaysia reaffirmed its commitment to supporting high-impact cultural and hospitality events in the region. The partnership showcased our team’s flexibility, professionalism, and ability to handle time-sensitive, complex logistics with finesse.

As our cities continue to evolve into global hubs of business and leisure, we see ourselves not just as a logistics provider but as a collaborator in crafting unforgettable experiences. Whether it’s a gourmet food festival, corporate conference, or museum exhibition, our mission remains the same: to go the extra mile so our partners can shine.

Final Words of Appreciation

We extend our heartfelt congratulations to the MIGF 2016 organizing committee, participating chefs, sponsors, and the hospitality teams for putting on a spectacular event. Asian Tigers Malaysia was proud to be part of this gastronomic celebration and looks forward to more opportunities to support Malaysia’s vibrant event landscape.

As we continue to grow our capabilities and expand our portfolio, one thing remains unchanged—our commitment to precision, passion, and people. And that’s what makes us more than just movers—we’re partners in every journey.