18 Apr 2018

In support of Earth Day, 22 April 2018, the Asian Tigers Group in Singapore initiated a wonderful campaign aimed at raising awareness about the environment and sustainability at work. Earth Day is globally celebrated to remind people of the urgent care required for the wellbeing of our planet and its resources. This year, the Asian Tigers Group celebrated this event with a host of initiatives that spread positive vibes on eco-friendliness and community service.

Advocating for a “Green” Diet

In its very core, one of the key features of the celebration was advocating for a “green” diet. In collaboration with the EHSS committee, the company arranged a themed healthy eating event. The organizers were targeting to prepare and sell 100 sets of salads and fruits for people to spread awareness about healthy and green eating. It aimed to raise awareness about the benefits of consuming fresh, plant-based foods, working magic not only for one’s personal health but also having a much lower environmental impact than their processed and animal-based cousins.

The response by employees was overwhelming. With a strong commitment and drive, an EHSS committee and fellow colleagues outperformed the initial target, reaching 107 sets of salads and fruits sold. The contribution depicted the mutual effort and dedication of the team towards promoting sustainable living. All the revenues from sales went to charity, still with an emphasis on social responsibility and support towards the Communities.

Earth Hour at the Office

Aside from the advocacy on healthy diet, the Asian Tigers Group has also spearheaded an “Earth Hour” event within the confines of their office. Such an Earth Hour is an international movement by the World Wide Fund of Nature that urges people, organizations, communities, and businesses to switch off all non-essential electric lights for one hour, which has now assumed a global character as the symbol for one’s commitment to the future of the planet. In tandem with this global effort, the Singapore Office turned off all its lights and air-conditioners to reflect and create some level of awareness on saving energy and its implications on the environment.

The act was symbolic of every principle it stood for in terms of reducing energy consumption and living sustainably in everyday operations. Through its participation in Earth Hour, the Asian Tigers Group communicated that what is called for by environmental difficulties entails collective action. Moreover, it created the chance to experience the feeling associated with a small, personal act making a difference within something greater.

Commitment to Sustainability

The 2018 Earth Day celebration by the Asian Tigers Group is the ideal expression of their long-term commitments to the ideals of sustainability and environmental stewardship. Ensuring that the “green” diet initiative comes off perfectly, coupled with participating in Earth Hour, are acts that depict the concern of the company for clean living both within and outside its structures. These are all the ways through which the corporation is focused on putting sustainability into the culture and operations of the business.

Thus, the company’s Earth Day activities were not merely short term but were stepping stones toward developing a more permanent feeling of responsibility toward the environment. It envisions its workforce engaging in a more sustainable lifestyle for the environment while raising awareness and better practices within the Asian Tigers Group.

Conclusion

Activities targeted on Earth Day 2018 at the Asian Tigers Group instilled the messages of health, sustainability, and community support. This celebration showed just how much corporate initiatives could do to make a difference toward raising environmental awareness and building a culture of sustainability. Continuing as an ambassador for eco-friendly practices sets examples for others to follow up on collective responsibility in taking care of the planet for future generations.

The many Asian Tigers Group Earth Day initiatives have a very strong message—every small act is an act, and every small difference can combine to make one big difference in making a more sustainable and healthier world.