12 Oct 2016 

Date       7 Oct 2016 

Time     11:00 AM – 3:00 PM 

Venue   Sheraton Imperial Kuala Lumpur Hotel 

October is the month globally recognized for Breast Cancer Awareness Month, whereby awareness on breast cancer, its early detection, and support for its victims are put into action. In 2016, the Asian Tigers Group Malaysia was proud to have sponsored the Pink October Lunch, one of the very key charity events fund-raisers in aid of the National Cancer Society Malaysia and the Breast Cancer Welfare Association. The event was organized by the American Association of Malaysia, the Latin Ladies Association of Malaysia, and the Association of British Women in Malaysia.

The Pink October Lunch 2016 was definitely one of the utmost events within the social calendar, where numerous kinds of people were found present for one sole purpose—to help in fighting against breast cancer. This lunch was a fantastic avenue to be able to make a difference by raising funds and increasing awareness of the issue while showing community spirit and feeling for the cause amongst its participants. The participation of the Asian Tigers Group Malaysia was part of its corporate social responsibility and commitment toward meaningful health causes.

The venue, beautifully done up, contributed much to the warmth of the atmosphere. Beginning with the tastefully set tables to the enlightening and invigorating speeches from the luminaries leading the fight against breast cancer, everything was aptly planned by the organizers. The message that came across at the event was one of hope and empowerment; it emphasized that the potential for fighting breast cancer hinges on the fact that early detection, regular screening, and support are essential.

The guest list included foreigners, locals, health personnel, and representatives of various organizations. This heterogeneous crowd symbolizes the entire masses joining in to move and fight against breast cancer and to make a difference in one’s own way. This forum will offer networking opportunities for the participants to voice out their experiences while learning more about breast cancer prevention and treatment.

The keynote feature of the Pink October Lunch was a series of speeches and presentations given by leading individuals in the medical and advocacy communities. It is through these talks that valuable insight into the most current developments of breast cancer research, early detection, and personal stories of survivors make up the powerful narrative that goes to remember the toll of breast cancer and further efforts that go into fighting it.

Besides the educational component, the event had many fundraising activities. There were silent auctions, raffles, and donation drives; all the money raised was then donated to National Cancer Society Malaysia and BCWA. The generosity of the participants could be evaluated by the substantial funds collected to support these organizations in their quest to render care, support, and education to patients suffering from breast cancer.

The Asian Tigers Group Malaysia sponsored the Pink October Lunch effectively. The Sunnyvale-sponsored event ensured that some of the costs associated with its organization were covered so that more funds raised during the event could go to the beneficiaries. At the event, the company had a number of its staff present, who showed up in company T-shirts to have a good time with others who attended the event. Their presence was a clear indication of the company’s concern over health and wellness in society.

The closing moments showed this feeling of accomplishment and thankfulness. Pink October Lunch 2016 was an event which was not only successful in raising many funds but had also brought awareness regarding breast cancer to people at large and the importance of its early detection. Indeed, the organizers were congratulated for constructing such a beautiful and effective occasion.

The Asian Tigers Group Malaysia thanked the organizers for allowing them to be a part of such a significant event and congratulated the American Association of Malaysia, the Latin Ladies Association of Malaysia, and the Association of British Women in Malaysia on their sterling effort. The function further emphasized how much difference the drive of community efforts could make in the tackling of serious health issues and the power combined forces could have to make a difference.

Finally, Pink October Lunch 2016 was a very strong message to the world—of how coming together and showing care could mean everything in this fight against breast cancer. The Asian Tigers Group Malaysia feels privileged to be a part of this noble cause and certainly hopes to continue supporting such initiatives in the future for a healthier and more informed community.