In today’s fast-moving environment of global mobility, the right sense of balance between having a strategic vision and keeping one’s finger on the pulse makes all the difference. One of these passionate individuals is Saenah Song, the Chief Executive Officer at Asian Tigers Korea. Her story in the relocation business does not portray business triumphs but passion, resilience, and some type of intrinsic clinging to the business.

Early Influences and the Beginning of Her Career

The career path for Saenah Song was certainly influenced by her father, a renowned personality in the field of relocation business. Since her early days of childhood, she was exposed to a very busy business environment, enriching her knowledge about the business. Her father taught her about the nitty-gritty of the business.

After completing her education, Saenah entered the family business from scratch. This hands-on approach was necessary to inculcate within her complete insight into the operation. She developed a broad skill set, from managing logistics to handling customer relationships, which would prove very handy in later roles.

Climbing the Corporate Ladder

With every move, strategy, and accomplishment, Saenah’s rise through the corporate world echoed. She held numerous positions at the company, which proved she inspired growth and brought innovation in most of them. Her style of leadership, empathetic yet firm, helped evoke respect and admiration from those ranked both above and below her in the corporate hierarchy.

Notably among her achievements was leading the digital transformation of Asian Tigers Korea. Emotionally, she knew that one of the ways toward efficient operations was through using technology, leading to an effort to impose the employment of sophisticated Information Technology systems for processes at the company. This does not only smoothen operations but also maximizes customer satisfaction through information provision that is accurate and timely.

Overcoming Obstacles

The relocation industry itself is abounded with many challenges, such as changing regulations and ups and downs in the economy. The way that Saenah has navigated these challenges is a testament to her strategic acumen and great resilience. Her biggest challenge came during the COVID-19 pandemic. On a worldwide basis, this crisis caused disruptions to the industry hitherto never seen before. Under her leadership, Asian Tigers Korea adjusted quickly to those circumstances. Some of the company’s measures to ride out this storm involve implementing solutions for remote work, enhancing health and safety policies, and keeping open communication with clients.

Full Screen

How FIDI Helped Her Build Her Career

According to Saenah, much of her success is due to the association with FIDI (Fédération Internationale des Déménageurs Internationaux). Representing the global alliance of quality-certified international moving companies, FIDI availed a platform to her so she could start envisioning knowledge and best practices with the industry leaders across the globe. Accordingly, several opportunities for further professional development were made possible through the extensive training programs and seminars.

This FIDI support came especially in handy during her starting years in the business when she was finding a foothold. Through her interaction with other members of the FIDI, she began to glean information to apply global standards and practices in running her operations, so that Asian Tigers Korea would never be at a disadvantage in the competitive market.

Looking Ahead

With innovation and customer satisfaction as the guiding principles of Asian Tigers Korea under her leadership, Saenah Song continues to seek out new technologies and methodologies for better service execution. She is very sensitive to the issue of sustainability; therefore, she strives to make the operations of the company green.

Her story is impressive testimony to the fact that passion must be matched with strategic vision for huge success. If anybody can wade through the character changes and emerging trends in the relocation industry, it is definitely Asian Tigers Korea under her leadership, continuing very great service for clients around the world.

The story of Saenah Song becomes one of leadership, resilience, and waking up in the pursuit of excellence. With the ability to stay perfectly attuned to business, she has ensured that Asian Tigers Korea remains at the forefront in the global mobility industry.

You can check the full interview at the FIDI page.